Posts tagged ia

How I draft an information architecture

This is just the way to work. Excellent writeup.

A user experience architect who works on AA.com sent me a response to my letter. He titled it “ You’re right. You’re so very right. And yet...”

At the AA annual shareholder meeting yesterday morning, Mr. Arpey said the company is “taking efforts to improve customer service”. I think this is a shortsighted goal. AA should take efforts to improve the whole customer experience.

The most surprising of which was the total failure of the calendar-UI standard as currently employed by Google, iCal, Outlook Express, and Doodle’s competitors.