ALL of the plans are scams anyway. We live in a digital age. The whole concept of “minutes” and “texts” is very 20th century. It’s all digital bits anyway. It should be a fee for connecting to the network and that’s it. Use any device (computer, phone, etc) and use it how you like (voice, text, email, surfing, whatever). It should be no different from your connection at home.

We have a situation where 70% of music consumption is digital and yet only about 20% of music company revenues are derived from digital. Music is in demand and the demand is growing all the time, but we’ve clearly lost touch with our consumers. I passionately believe that if we listen to our consumers, this gap will become our opportunity.